A Ray
of Hope
Branding & Responsive Website
for Heera Organization
ABOUT
Heera is a organization that offers a platform to connect people in need of funds with the one’s that are ready to help and donate. It is a promising organization that helps people across multiple verticals like agriculture, women, children, education, health, retail, food etc.
The
Challenge
A need of straightforward design that is easy to follow and the message is clear and front. Heera was founded in India and so wanted a branding and website that would be easily followed by different classes and culture in India. The idea was simple but portraying it to people from rural areas and at the same time targeting upper classes to promote charity was a challenge. A design that could depict cultural values and also be modern and approachable.
The
Outcome
Cultural design with a modern touch
A minimalist text logo that depicts the values and culture of India and the number of languages spoken across the country. We combined the name with language and tied the simplicity of meaning of name “Heera”. The website design was equally simple yet interactive and the message was delivered front and bold.
LANDING PAGE DESIGN
Clever design is all that comes to my mind. We are highly satisfied with the final outcome as always.
Azim M, Partner – Heera
