Deja Brew offers coffee and breakfast for pick up and also sell cold brew packs in major stores across UAE. Deja Brew Cafe is based in a luxurious place in Dubai. The name Deja Brew was derived from a feeling of having the coffee before and hence follows the tagline of the company as “The feeling that you’ve had this coffee before”.
The name and tag line pretty much defined what the company is about and what it offers. The logo and identity design needed a classic visual appeal that is self explanatory yet timeless portraying a luxury treat. We began with sketching out some concepts on the concept of “Deja Vu” combining it with a delightful treat. The finalised logo describes a classic couple having coffee over a friendly discussion.
A splendid identity that follows classic cafe tradition with modern approach.
We carefully selected typography and colours that complemented the brand perfectly. We designed multiple variations of the logo that included multiple color versions, logotype, and a monochrome design. We designed and delivered a complete brand and identity package that included business cards, letter heads, coasters, Facebook cover design, cafe menu, packaging design, coffee cups, tissue, envelopes, postage, signage, and few more elements.
The most sophisticated element to be designed was the cafe menu. Each day hundreds of customers visit the cafe and the first thing they hold in their hand and have proper look is the cafe menu. We followed a vintage look for the menu design that looked classy but was modern and readable at the same time. We carefully designed each graphics so that it leaves a pleasurable first impression on the guest.
There is no area specifically for the design to improve as they just did what I asked for in a more creative and better way. All the best!
Saif Al Raeesi, Owner – Deja Brew